I love to solve problems for clients, working between strategy and design.
As an eager copywriter and creative strategist I bring much more to projects than just an interest in pixels and point sizes.
I've led branding projects for Gourmet Burger Kitchen on the high street, Television Centre in West London and Orange (now Salt) in Switzerland.
Freelance creative consultant
Creative strategy and design for various London agencies alongside independent projects.
Jones Knowles Ritchie
Design Director, Branding
August 2015–March 2016
Creative strategy, brand planning and design direction for new clients, including a hugely ambitious spirits start-up and a new European car hire service.
January 2014–August 2015
Leading teams of strategists, designers, animators, copywriters and partner agencies on large and ambitious brand and campaign projects. Clients include Samsung, Stanhope and Salt, formerly Orange Switzerland.
January 2013–December 2013
Collaborating with strategists to develop brand positionings and identities for clients including Orange, Foolproof and Gourmet Burger Kitchen. Multi-national brand consultancy Prophet purchased Figtree in 2013.
January 2010–December 2012
October 2008–December 2009
July 2007–October 2008
”With a strong creative sense as well as analytical problem solving skills, Adam is a very unusual and valuable colleague.”
Simon Myers, Figtree founder and former Prophet partner
”Adam’s a rare breed — an ambidextrous mind who can jump from strategic thought to high quality creative outputs, whether that’s visual concepts, inventive copy or broader creative ideas.”
David Gunn, former Senior Innovation Director at Prophet
”Adam is a very talented, strategic creative. His rigour, approach, and unapologetic ambition, is a huge asset. A fantastic client facing lead, relentless curiosity, and a warm leader, are all qualities Adam has at his disposal — from me, he comes highly recommended.”
Matthew Comboy, former Landor Creative Director
With all of my projects,I follow a simple three step process.
1 — Strategic grounding
Research and analyse the context, customers, competition and the organisation and then create a credible positioning (and the right tools to go with it).
2 — Creative articulation
In a paragraph, what’s the big idea? How can the strategy be articulated visually, verbally and behaviourally? Ideas before aesthetics.
3 — Execution and delivery
Bringing the creative articulation to life.
Unfortunately, due to confidentiality reasons, there are several projects I'm not able to show online at the moment. But I can share in person… please get in touch, I'd be happy to talk you through them.
On The Grid
On The Grid is a user-friendly international guide curated by local designers, each sharing their favourite places in their own neighbourhood.
I'm one of the contributors for London — follow the link to have a browse around my neck of the woods.