Bold and straightforward — a breath
of fresh air in asset management

Aviva Investors is the asset management arm of Aviva, managing over £239 billion of investments worldwide.

A distinctive visual identity was needed in order to stand out in their fiercely competitive sector whilst sitting comfortably alongside their organisation's parent brand.

The hero of the identity is the photography. Designed to be highly flexible, it is deliberately abstract, rather than literal or metaphorical as seen elsewhere in the industry.

My role

Concept, design
development, design
applications, art direction,and brand guidelines

Year

2011