Creating a memorable mark
for digital experience experts

Thanks to continued growth, Foolproof have become one of Europe’s largest experience design specialists and wanted a new visual identity to reflect their status.

An all day workshop with the key stakeholders from the company led to a new brand positioning of ‘evidence based creativity’. The new ‘F’ logo mark was drawn to reflect the positioning — it shows the shadow of the ‘F’ rather than the character itself. 

My role

Creative concept identity design and direction, copywriting