A new identity for Globecast
Part of the Orange Group, Globecast are a leading global provider of content management, delivery and distribution.
Based on the idea of visualising content as it is transmitted around the globe, the identity was built first as a moving visual concept.
The coloured strands of content produce a bold and ever changing pattern of infinite crops and rotations. A coded generator was built, allowing Globecast to produce unique variations for use across all branded applications.
Identity design and development