A new identity for Globecast

Part of the Orange Group, Globecast are a leading global provider of content management, delivery and distribution.

Based on the idea of visualising content as it is transmitted around the globe, the identity was built first as a moving visual concept. 

The coloured strands of content produce a bold and ever changing pattern of infinite crops and rotations. A coded generator was built, allowing Globecast to produce unique variations for use across all branded applications.

My role

Identity design and development

Year

2013