Mobile first for a mobile network

With the Salt rebrand of Orange in Switzerland came the perfect opportunity to recreate the digital user experience — staying true to the new brand strategy to ensure the customer is put firmly before sales promotions and latest offers.

Once logged in, the heart of the interface on mobile, tablet or desktop, is a dashboard – with only the most relevant information, from data usage to bill details, appearing up front. Salt can tailor deals for each customer, making sure they are only shown those most relevant to them.

My role

Creative lead, including:

Strategy, creative concept, 
digital design and direction,
copywriting

Year

2015