Illustrating the world of Serco
Eager to expand their client base beyond local and national governments, Serco needed a new identity to better communicate its huge range of services.
The new approach illustrates the benefit of their vast and varied experience — lessons learnt in one corner of the globe are used to improve often radically different services in other parts of the world.
Working with illustrator Robert Samuel Hanson, a set of items, vehicles, people and places were created and used as a kit-of-parts to generate a huge variety of scenes and settings.
Unfortunately, after political and organisational turmoil, the decision was taken to postpone the launch of the new visual and verbal approach.
Concept, copywriting, design and direction