Putting Television Centre
back on the map

Famous across the UK and recognisable around the world, Television Centre is the former home of the BBC in West London.

In 2013, developers Stanhope started work to redevelop the site — the iconic architecture will remain, but the centre will be given a new lease of life.

Plans include a new Soho House, 1,000 apartments, offices, independent shops, restaurants and new public space, plus refurbished studios producing live BBC shows.

The vision for this new cultural hub is to create a place first and foremost — somewhere as enticing to visitors as it is to buyers and businesses. A new centre of gravity for London.

The identity is built upon this idea. The logo features a link back to the famous circular centre courtyard and the line that stems outwards is a device that allows the identity to flex, rotate and direct.

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My role

Creative lead, including:

Strategy, creative concept, identity design and direction, copywriting

Year

2015

The team have delivered a truly engaging brand and given us the direction we need to tell our story and attract people from across the UK and beyond. We couldn’t be happier with the work.”

Kay Chaston, Managing Director, Television Centre